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Research & Development 

The Founders are the strong pillars of R&D. Before the inception of the Company they had a long research experience of over 17 years, where their research was mainly focused on different aspects of botanical based product development. While Dr.Pallavi Bafna’s core expertise is in understanding the Pathophysiology and etiology of diseases and Pharmacology of drugs, Dr.Anand Bafna’s expertise lies in Phytochemistry and Standardization of Botanicals. Their research findings have been published in more than 50 reputed national and international journals.

Priority Herbals Pvt. Ltd. is a company indulged in the development of well researched, safe and effective herbal products for the betterment of mankind. The products are formulated and designed based on the knowledge and principles of Ayurveda, combined with modern scientific research so as to offer a range of solutions that meet the health needs of the community.

Priority Herbals was founded by two Visionaries, Dr.Anand Bafna and Dr.Pallavi Bafna in the year 2013. These two founders who were academicians and researchers by heart and by profession strived to put forward the miraculous health benefits of herbs to the people. They had the dream and thirst to develop scientifically validated effective herbal formulations to heal the pain and suffering of people and hence Priority Herbals was born.

What motivated us to start...

In a busy lifestyle health is ignored and our priorities have changed. In order to remind people about their health priorities we have named our venture “Priority Herbals”. We are here to mainly make people understand their health priorities and deliver quality herbal preparations to maintain their health. Somebody rightfully said that “A Healthy mind resides in a Healthy Body”. Globally millions of people between the ages of 30-69 years die prematurely each year from life-style oriented diseases than infectious or hereditary ones. Risk factors for these diseases include unhealthy diets, lack of physical activity, increased work pressure, etc. Working in prolonged night shifts affects the biological clock and results in insomnia and consequently, deterioration in over-all health. Heart diseases, hypertension and cases of heart attacks have become so common. Deadlines and commitments at work places cause immense strain and failure to meet these results in severe stress and depression. Thus it is rightly stated that we lose health to gain money and we lose money to gain health; Lifestyle diseases take years to develop and once encountered are not easily cured by allopathic medicine. The whole world is thus grappling with the new age health problems and is unable to get viable solutions for their health needs. As lifestyle diseases require long term medical treatment herbal drugs offer a far better and safe alternative. as they symbolize safety in contrast to the synthetics that are regarded as unsafe to human and environment. Herbs are staging a comeback and herbal ‘renaissance’ is happening all over the globe. Thorough research revealed that the market is flooded with herbal products with irrational combinations of herbs, Me Too approach has led many companies to launch herbal products with no scientific backup. All this basically was a motivation to introduce well thought, scientifically designed herbal formulations to help people suffering from lifestyle-oriented diseases/disorders to cure and prevent themselves from complications, ultimately helping them to lead a healthy life.

 Our Vision 

  • Our vision is to deliver innovative and quality herbal solutions to people.

  • Our ultimate vision is to emerge as a leading global innovator of ethnomedicines.

  • The company will achieve its vision through the implementation of the following values:    

                  i.  Providing the highest quality

                  effective and safe products.

                 ii. 100% customer satisfaction.

                 iii. Empathetic, quality service.

                 iv.  Honesty and integrity.

                 v.  Providing employment.

Meet Our Founders


If Today I am here to share my story with you all its only because I always believed in “Take the Road Less Travelled”. My story began when I took admission to Pharmacy accidentally. Though Pharmacy was not my first choice, I decided to take it seriously and cleared GATE in first attempt when I was in final year B.Pharm. Admission to the M.S. University of Baroda was a turning point in my life. I did my PG and PhD from there and thereafter chose academic career. I did few teaching assignments here and there but only to find that it is not what I am supposed to do. In 2013 when I was in Ropar, Punjab, I firmly decided to say good bye to teaching profession and incorporated my first Venture PRIORITY HERBALS PRIVATE LIMITED. As a first generation entrepreneur I encountered many difficulties. In last seven years we launched 10-15 effective products based on botanicals. If today we are the part of three different ventures it’s just because we built a solid rock foundation. I could do this because of my better half, who is from the same field and shouldering a bigger responsibility than me in taking our business to a new level.


It’s really exciting for anyone to share their story. To jot down my memories I would like to put down my professional journey. I graduated in Pharmacy in the year 1997. Entry into Pharmacy was not by choice, rather was confused as to what profession should I pursue. But during my graduation I started developing a liking and interest for it. After successfully clearing the Aptitude test (GATE 1997), with an All India Rank of 92 got admission for post graduation at Bharati Vidyapeeth’s Poona College of Pharmacy. This fresh exposure to research gave me wings. My liking for research changed into passion when I did my Ph.D. from The M.S. University of Baroda and then moved to State University of New York for international exposure to pursue Post Doctorate.
After returning back to India I joined academics. During all these 17 years (1997 - 2013) of teaching and research experience, my research was mainly focused on evaluation of herbs for their pharmacological effects or in layman terms screening herbs/herbal drugs for their utility and efficacy in treating different ailments. The wonderful results portrayed by these herbs attracted me towards herbal drugs. My research work was published in more than 30 reputed national and international journals.



Dr. Pallavi Bafna

But just publishing the research data in research journals did not satisfy me. There was always a thought that troubled me ...why should a research (specifically those carried out in academic institutes) end up with just a publication...why should the miraculous results of these herbs/herbal drugs be just lying there in journals for reference purpose...???I always wanted these to take the form of a properly designed formulation and be launched in the market for the benefit of people suffering from various ailments and looking for better and safer alternatives. All this basically motivated me to start my own venture… my own Company. So one fine day me and my better half decided to quit academics and started our own venture PRIORITY HERBALS PVT. LTD. Its almost more than 8 years now and we have launched effective herbal products and are also providing technical expertise to those who are starting their new healthcare ventures.


Dr. Anand Bafna

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